What Is A URL Shortener? | General | Forum

Some URLs may be too long and wordy and can be difficult to follow. Free link shortener can take lengthy URLs and reduce them to make it easier to track and share via social media. URL shortening solutions help track click data, geo-locations of users, as well as reduce the burden on the DNS. Certain URL shortening services have advanced features that are useful to track and manipulate your links. These include options like click analytics and the ability to support UTM parameters and linking retargeting.